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Home » Media » Press Releases » Almost half of all women fail to keep New Year's resolutions for more than 4 weeks, according to Trop50® brand survey

Almost half of all women fail to keep New Year's resolutions for more than 4 weeks, according to Trop50® brand survey

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Some feel they have a better chance of marrying a celebrity than keeping resolutions

MISSISSAUGA, ON, Dec. 29, 2011 /CNW/ - As millions of Canadian women greet 2012 with a sense of renewal and reflection, many are hesitant to ring in the New Year with a long list of resolutions and are instead adopting a different approach to obtaining their goals.

According to a recent survey conducted on behalf of Tropicana Trop50, a vitamin enhanced juice beverage, of women that make New Year's resolutions, almost half (47 per cent) admit that they fail to keep them for longer than four weeks igniting a sense of disappointment (13 per cent) and guilt (8 per cent).

With so many women failing to keep their New Year's resolutions and more than one third describing resolutions as unrealistic (31%), the survey results suggest it's time for some women to rethink them altogether.

No resolutions to ring in the New Year

The insights signal a time of change amongst a group of Canadian women who are empowered to think long-term when it comes to meeting their objectives.  20 per cent never make resolutions. 61 per cent of these women simply don't tie their goal-setting to New Year's.

"Canadian women want to be fabulous 365 days a year, and are breaking free from the guilt of broken resolutions to embrace positive lifestyle changes that meet their goals year-round," says Neetu Godara, Senior Marketing Manager, Trop50.

Kick resolution-making and guilt to the curb     

For the health conscious woman who is determined to avoid resolutions altogether and focus on achieving her goals, Trop50 will help them get more of what they want, and less of what they don't, without the guilt all year round.

Just in time for the holidays, the line is introducing a refreshing new flavour, Trop50 Pomegranate Blueberry, now available in chilled juice aisles across the country. Trop50 is made with 50 per cent less sugar and calories than the leading 100 per cent pomegranate blueberry juices and is naturally sweetened with Reb-A, a natural sweetener derived from the stevia plant. It is also available in Orange No Pulp and Some Pulp flavours.

The Trop50 woman

On January 2, Emmy nominated Trop50 spokesperson, Jane Krakowski, returns to Canadian television in a cheeky New Year's themed television commercial for the brand. Inspired by her 30 Rock character, Jenna Maroney, the 30-second spot features Jane - as her sassy alter ego - with her girlfriends dishing about life and welcoming the New Year while enjoying Trop50.

More resolution revelations from Canadian women:

  • 41% who make resolutions rarely or never achieve them
  • 1 in 6 (16%) feel that resolutions remind us of our shortcomings
  • 8% say resolutions are more obsolete than a VCR and 6% feel they have a better chance of marrying a celebrity than keeping resolutions
  • 41% are able to laugh it off when the time to bail on their resolution inevitably comes

Visit http://www.tropicana.ca or on Facebook at www.facebook.com/trop50 for product information and news.

ABOUT THE SURVEY

From December 7 to December 8, 2011, an online survey was conducted among 952 randomly selected Canadian adult women who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 3.17%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, and region Census data to ensure a sample representative of the entire female adult population of Canada. Discrepancies in or between totals are due to rounding.

ABOUT THE TROPICANA BRAND IN CANADA

Tropicana is the market leader in juices and the first not-from-concentrate, refrigerated juice in Canada.  It is a key brand in the portfolio of PepsiCo Beverages Canada, the nation's leader in beverage refreshment, with a roster of Canada's leading brands. PepsiCo Canada markets and distributes a full line of great-tasting and nutritious juices, juice blends and cocktails under the Tropicana brand, including Tropicana Pure Premium® Orange Juice. For information visit www.tropicana.ca.

ABOUT PEPSICO

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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Video with caption: "Video:On January 2, Emmy nominated Trop50 spokesperson, Jane Krakowski, returns to Canadian television in a cheeky New Year's themed television commercial for the brand. ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20111229_C9218_VIDEO_EN_8500.mp4&posterurl=http://photos.newswire.ca/images/20111229_C9218_PHOTO_EN_8500.jpg&clientName=PEPSICO%20CANADA&caption=Video%3AOn%20January%202%2C%20Emmy%20nominated%20Trop50%20spokesperson%2C%20Jane%20Krakowski%2C%20returns%20to%20Canadian%20television%20in%20a%20cheeky%20New%20Year%27s%20themed%20television%20commercial%20for%20the%20brand%2E%20%20&title=On%20January%202%2C%20Emmy%20nominated%20Trop50%20spokesperson%2C%20Jane%20Krakowski%2C%20returns%20to%20Canadian%20television%20in%20a%20cheeky%20New%20Year%27s%20themed%20television%20commercial%20for%20the%20brand%2E%20&headline=Almost%20half%20of%20all%20women%20fail%20to%20keep%20New%20Year%27s%20resolutions%20for%20more%20than%204%20weeks%2C%20according%20to%20Trop50%26%23174%3B%20brand%20survey

Image with caption: "Trop50's new Pomegranate Blueberry vitamin enhanced juice beverage made with 50% less sugar and calories than the leading 100% pomegranate blueberry juice beverage (CNW Group/PEPSICO CANADA)". Image available at: http://photos.newswire.ca/images/download/20111229_C9218_PHOTO_EN_8498.jpg

Image with caption: "Trop50 vitamin enhanced juice beverages now available in Pomegranate Blueberry, Orange No Pulp and Some Pulp (CNW Group/PEPSICO CANADA)". Image available at: http://photos.newswire.ca/images/download/20111229_C9218_PHOTO_EN_8499.jpg

Image with caption: "Tropicana Trop50 logo (CNW Group/PEPSICO CANADA)". Image available at: http://photos.newswire.ca/images/download/20111229_C9218_PHOTO_EN_8497.jpg

PDF with caption: "Tropicana Trop50 Fact Sheet". PDF available at: http://stream1.newswire.ca/media/2011/12/29/20111229_C9218_DOC_EN_8501.pdf

PDF with caption: "Stevia in Canada and Around the World". PDF available at: http://stream1.newswire.ca/media/2011/12/29/20111229_C9218_DOC_EN_8502.pdf

PDF with caption: "Stevia Fact Sheet". PDF available at: http://stream1.newswire.ca/media/2011/12/29/20111229_C9218_DOC_EN_8503.pdf

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