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Home » Media » Press Releases » Back by popular demand, Pepsi Throwback™ celebrates its return to Canada

Back by popular demand, Pepsi Throwback™ celebrates its return to Canada

MISSISSAUGA, ON, May 26, 2011 /CNW/ - This summer, high-top sneakers, spandex tights and parachute pants aren't the only iconic 1980s items back from the past... Just in time for the celebrated Canadian summer BBQ season, the wildly popular Pepsi Throwback is back on store shelves for a limited time only!

"We hit on something big with Pepsi Throwback when we brought it to Canada in January," said Robb Hadley, Marketing Director Pepsi, PepsiCo Beverages Canada. "When we get that kind of passionate response to a beverage innovation, we listen!  We invite cola lovers across Canada to make Pepsi Throwback part of their retro summer fun."

Pepsi Throwback features iconic retro graphics dating back to the 80s. The look is cool, classic and totally vintage. Sweetened with real sugar, Pepsi Throwback transports new and seasoned Pepsi drinkers to one of the most diverse eras of the last century.

Pepsi Throwback was first introduced to Canadians in January for eight weeks and it quickly won the hearts of new Pepsi drinkers and seasoned fans alike.

From May to July, the retro-style cola will be available across the nation in 355 mL cans, 12-pack cases and 591 mL bottles. It will be here for a limited time only, so fans will need to pick it up before it's all gone!

PepsiCo Canada and the Pepsi Brand
PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business.  PepsiCo Beverages Canada includes the Pepsi, Gatorade and Tropicana businesses.  The Pepsi Brand has been bringing fun and refreshment to Canadian consumers for over 75 years. For more information, please visit www.pepsico.ca.

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About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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