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Home » Media » Press Releases » Media Alert / Photo Op - Lay's® and Alberta Food Banks Join Forces in Downtown Calgary to Raise Awareness for the Fight Against Hunger

Media Alert / Photo Op - Lay's® and Alberta Food Banks Join Forces in Downtown Calgary to Raise Awareness for the Fight Against Hunger

Calgarians Invited to Participate in Food Drive and BBQ on Sept 14, 2011

CALGARY, Sept. 9, 2011 /CNW/ - Helping Canadians receive the food and nourishment they need is a huge job and unfortunately, the demand on our provincial food banks is consistently high and many face inadequate funding and shortages in donations. Food banks rely heavily on the support from many companies and individuals on both a national and provincial level. As a longtime supporter of local Canadian communities, PepsiCo Foods Canada, through its Lay's brand, is proud to be able to help by donating a total of $100,000 to provincial food bank associations across the country, of which Alberta Food Banks is a recipient.

"On behalf of all food banks across Alberta, we sincerely thank PepsiCo Foods Canada and Lay's! This donation will certainly impact families and individuals province-wide," says Kris Reiniger, executive director, Alberta Food Bank Network Association. "We've got well over 100 food banks that feed approximately 70,000 families per month, and with this number increasing every day, we so appreciate initiatives such as this that bring awareness to the work that we do."

In an effort to continue to drive awareness across Alberta for this very important cause, the Lay's brand and Alberta Food Banks will be holding a food drive and BBQ in downtown Calgary on September 14 where in exchange for a non-perishable food item or money donation, Calgarians will be treated to a free BBQ lunch. Not only will they be able to enjoy lunch by giving back to their community, they will also have the opportunity to meet and speak with the Hon. Jonathan Denis, Minister of Housing and Urban Affairs, representatives from Alberta Food Banks and from Lay's during the official cheque presentation.

"Lay's has maintained strong relationships with Canadian farming communities, many of them in Alberta, for many years because we both share a common goal - growing potatoes, in our case, and providing food and snacks that Canadians can feel good eating," says Claudia Calderon, senior marketing manager, Potato Chips. "We know how dedicated the food banks in Alberta are to accomplishing a very similar goal, and so it is our pleasure to be able to support the hard work that they're doing to help feed Albertans in need."

To learn more about the Lay's Farmer campaign and the brand's commitment to Canadian communities, visit For more information about Alberta Food Banks, please visit

Interview/Photo Opportunity

What: Lay's Food Drive and BBQ to raise awareness for Alberta Food Banks
  Cheque presentation to Alberta Food Banks on behalf of the Lay's brand involving:
    ▪ The Hon. Jonathan Denis, Minister of Housing and Urban Affairs
    ▪ Kris Reiniger, Executive Director of the Alberta Food Bank Network Association
    ▪ Roy Martin, Regional Vice President, PepsiCo Foods Canada
  NOTE: There will be interview opportunities provided after the photo op with both Kris Reiniger and Roy Martin.
When:       Wednesday, September 14, 2011 from 11:00a.m.-1:00p.m.
  ***Lay's cheque presentation to Alberta Food Banks at 12:00p.m.
Where: Corner of 2nd Street SW and Stephen Avenue Mall, in front of the Scotia Bank Building

About Lay's
Lay's potato chips are Canada's favourite potato chip brand, leading market share in all Canadian regions.  Lay's is one of PepsiCo Canada's flagship brands.  For more information, please visit

About PepsiCo Canada
PepsiCo's businesses in Canada are organized into two business units.  PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business.  PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and Tropicana.  For more information, please visit

About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit

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