1. Home
  2. Company
    1. Our Mission and Vision
    2. Our Values & Philosophy
    3. Our History
    4. Our Leadership
    5. Global Code of Conduct
  3. Purpose
    1. Human Sustainability
    2. Environmental Sustainability – PepsiCo Canada
    3. Environmental Sustainability – PepsiCo Beverages Canada
    4. Environmental Sustainability – PepsiCo Foods Canada
    5. Talent Sustainability
  4. Brands
    1. Pepsi-Cola Brands
    2. Frito Lay Canada
    3. Tropicana
    4. Quaker
    5. Gatorade
  5. Media
    1. Press Releases
  6. Careers
Share This Page:
More |

Home » Media » Press Releases » NEED A SOURCE?


Today is Pink Shirt Day. As the movement gains momentum, will it help reduce bullying in schools across Canada?

MISSISSAUGA, ON, Feb. 23 /CNW/ - Four years ago, a grade-9 boy from Nova Scotia was bullied for wearing a pink polo short at his first day of school. Today, thousands of youth across Canada unite as they take a stand against bullying by wearing pink on Pink Shirt Day.

Alex Vander Vlugt, an 18-year-old high-school student from Guelph, Ontario, is the founder and Executive Director of SPEAK OUT, a student led anti-bullying group that was established in 2009.

An aspiring filmmaker and anti-bullying advocate, Alex recently won a $5,000 grant from the Pepsi Refresh Project to create a documentary on bullying in Canada. He is currently touring the province, talking to students, teachers, celebrities and industry professionals about the state and impact of bullying. The film is set to premier worldwide in April 2011. 

Alex is available for interviews and can provide comment on:

  • The impact of Pink Shirt Day
  • Cyber bullying in Canada
  • The state of racism in high schools
  • Sexism in high schools
  • The stereotypes of bulling

About Alex Vander Vlugt

Alex Vander Vlugt is an 18-year-old Guelph, Ontario high school student. He is the Upper Grand District School Board student trustee for all urban schools within the board. Alex sits on the board of directors for the Ontario Student Trustees' Association and is also the executive communications officer for the association.

Our Brands