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Home » Media » Press Releases » Pepsi Spire® and NHL® Player Brent Burns team up to raise your flavour only at Subway® Restaurants

Pepsi Spire® and NHL® Player Brent Burns team up to raise your flavour only at Subway® Restaurants

MISSISSAUGA, ON, Dec. 30, 2016 /CNW/ - As hockey mania takes over Canada, Brent Burns (San Jose Sharks), one of the best defencemen in the NHL®, is teaming up with Pepsi Spire®, the innovative digital beverage fountain available only at SUBWAY® Restaurants in Canada, to inspire consumers to raise the flavour of their favorite Pepsi® beverages with totally customizable creations.

To encourage consumers to raise the flavour of their favourite beverages, Burns "crashed" the Pepsi Spire® fountain at a SUBWAY® Restaurant in Quebec recently. Through virtual technology, Burns appeared on the machine's digital touchscreen to the delight (and sometimes surprise) of unassuming guests – he bounced off the boards, learned a little French, had some hilarious hockey talk, and ultimately helped fans create their very own Pepsi Spire concoctions. Watch the fun unfold here:

Canadian hockey fans who are enjoying the World Juniors and anticipating the 2017 Scotiabank NHL® Centennial Classic in Toronto on January 1 will enjoy the timing of this entertaining video featuring one of Canada's most endearing hockey players.  

"I'm a huge fan of the Pepsi Spire® machine at SUBWAY® restaurants  – I like to think of myself as a unique guy, and Spire® lets me add my own personal touch to my beverage," says Burns. "I also love the element of surprise, and got a big kick out of seeing how Canadians responded. It has been cool to interact with SUBWAY® guests via the Pepsi Spire® machine – I'm having a blast doing it, and the reactions were priceless!"

Pepsi Spire® is a sleek, innovative beverage fountain that puts hundreds of drink combinations at people's fingertips. Pepsi Spire® can pour up to three flavour shots simultaneously (lemon, vanilla, cherry), with fan-favorite beverages, like Mountain Dew, Pepsi or Brisk Iced Tea and is found exclusively at SUBWAY® Restaurants in Canada.

"At SUBWAY® we provide our guests with quality sandwiches and offerings prepared exactly the way they like it. By continuing to provide this level of customization through Pepsi Spire® we are able to further extend this personalized experience to our guests," said Cristina Wells, Senior Director of National Marketing, SUBWAY® Restaurants Canada. "Brent's authentic style, love of the game and ability to mix things up made for a natural fit to connect and engage with our guests through Pepsi Spire®."

For more information on Pepsi Spire®, visit or; and follow @PepsiSpire on Twitter ; join SUBWAY® Canada's online community at or follow @PepsiCanada, @SUBWAYCanada.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit

About PepsiCo Beverages (PBC)

PepsiCo Beverages Canada (PBC), a business unit of PepsiCo Canada ULC, manufactures, distributes, markets and sells a broad range of beverages.  Employing approximately 5,000 associates across the country, PBC's beverage portfolio of brands includes Pepsi, Diet Pepsi, 7UP, Aquafina, Lipton, Tropicana and Gatorade. 

About SUBWAY® Restaurants
Customers in 111 countries have easy access to a fresh line-up of vegetables for their made-to-order sandwiches and salads at any of the more than 44,000 franchised locations. The company, founded 50- years-ago by then-17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of dedicated franchisees/entrepreneurs in neighborhoods around the world, providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information. This has been a priority for the SUBWAY® chain for many years. To learn more information about us, visit, like us on Facebook at and follow us on

SUBWAY® is a Registered Trademark of Subway IP Inc. ©2016 Subway IP Inc.

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SOURCE PepsiCo Canada

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