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Home » Media » Press Releases » The Lay's® Brand Donates a Total of $100,000 to Food Banks Across the Country in Support of Local Communities

The Lay's® Brand Donates a Total of $100,000 to Food Banks Across the Country in Support of Local Communities

Provincial Food Bank Associations Recognized for their Hard Work and Tireless Efforts to Help Feed Canadians

TORONTO, Aug. 31, 2011 /CNW/ - Helping Canadians receive the food and nourishment they need is a huge job. Many food banks across Canada are devoted to helping those in need on a regular basis. Unfortunately, the demand on food banks is consistently high and many face inadequate funding and/or a shortage in donations. As a viable resource within Canadian communities, food banks rely heavily on the support from many companies and individuals in order to continue to help feed Canadians across the country.

As a longtime supporter of local Canadian communities, PepsiCo Foods Canada, through its Lay's brand, is proud to be able to help. Having worked closely with Canadian farming communities from coast-to-coast for more than 25 years to grow the highest quality potatoes from local Canadian soil, the Lay's brand is committed to supporting and giving back to community organizations such as our food banks, when they need it most. The Lay's brand is thrilled to be donating a total of $100,000 to provincial food bank associations across the country.

"Lay's has maintained strong relationships with Canadian farming communities for many years because we both share a common goal - growing potatoes, in our case, and providing food and snacks that Canadians can feel good eating," says Claudia Calderon, senior marketing manager, Lay's. "Canadian food banks work day-in and day-out to accomplish a very similar goal, and so it is our pleasure to be able to support the hard work that they're doing to help feed Canadians in need."

Canada's provincial food bank associations are responsible for managing the operations of food banks in each respective province. The individual monetary donations from the Lay's brand will be put towards such elements as the purchase and transportation of food items, the support of provincial programs, and in raising awareness for their cause.

"More than 800,000 Canadians used food banks last year, which is the highest level on record yet," says Amanda Finley Key, development coordinator, Ontario Association of Food Banks. "And over 50 per cent of these food bank users are young families1. On behalf of provincial food bank associations across the country, I am pleased to say that this donation will make a world of difference in helping to ensure Canadians are getting the food they need."

The Lay's donation will support the following provincial food bank associations:

  • Food Banks of British Columbia
  • Alberta Food Banks
  • Food Banks of Saskatchewan
  • Manitoba Association of Food Banks - Winnipeg Harvest
  • Ontario Association of Food Banks
  • New Brunswick Association of Food Banks
  • FEED NOVA SCOTIA
  • P.E.I Association of Food Banks
  • The Community Food Sharing Association Inc.
  • Banques alimentaires Québec

To learn more about the Lay's Farmer campaign and the brand's commitment to Canadian communities, visit www.lays.ca.

About Lay's
Lay's potato chips are Canada's favourite potato chip brand, leading market share in all Canadian regions.  Lay's is one of PepsiCo Canada's flagship brands.  For more information, please visit www.lays.ca.

About PepsiCo Canada
PepsiCo's businesses in Canada are organized into two business units.  PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business.  PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and Tropicana.  For more information, please visit www.pepsico.ca.

About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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1 http://foodbankscanada.ca/factsandstats.htm

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