MISSISSAUGA, ON, Nov. 9, 2011 /CNW/ - The breakfast experts at the Quaker brand have begun a new partnership with The Grocery Foundation that will help Breakfast for Learning, a charitable organization, provide the most important meal of the day, as well as snacks, to more than 800 schools across the province this year.
Through the charitable foundation led by Ontario grocery leaders, the Quaker brand will provide vouchers for products including Quaker Instant Oatmeal as well as Quaker Chewy granola bars for an Ontario school child nutrition voucher program, that supports breakfast and snack nutrition programs at participating schools.
According to Kathryn Matheson, vice-president, Marketing Quaker Foods and PepsiCo Foods Innovation at PepsiCo Foods Canada, the Quaker brand is proud to support The Grocery Foundation's efforts with Breakfast for Learning.
"We believe in the power of a nutritious breakfast. A breakfast of Quaker oatmeal can help start the day right. However, many Canadian children do not have access to a nutritional breakfast," says Matheson. "This important program with Breakfast for Learning and The Grocery Foundation is a natural fit with our brand philosophy to help ensure that all Canadian kids have the opportunity to start the day right and to be the best they can be at school, especially children who are in need."
The Ontario school nutrition voucher program is administered by Breakfast for Learning. Each year, the voucher program accepts applications from needy schools with breakfast, snack, and lunch programs who want to participate. Chosen schools purchase food vouchers at substantially reduced costs enabling them to stretch their budgets and access nutritious foods from Ontario grocers and top Canadian brands like Quaker.
"Breakfast for Learning relies on the generosity of supporters like The Grocery Foundation and its members like Quaker to operate," says Wendy Wong, President & CEO, Breakfast for Learning. "The financial support and in-kind support mean more children in the province of Ontario can be provided with healthy nutritious food, enabling them to function better and achieve greater success in school."
Supporting the needs of Canadians who may otherwise go hungry is an important cause to the Quaker brand. In January 2011, the Quaker brand announced a partnership with Food Banks Canada called Unlock Amazing with Olympic Champion Alex Bilodeau, and donated two million oatmeal breakfasts to Food Banks Canada. By the end of 2011, the Quaker brand plans to donate another one million oatmeal breakfasts to food banks through the second half of its Unlock Amazing program, which is currently underway.
About the Quaker brand in Canada
Quaker is a leading brand within PepsiCo Foods Canada, one of the country's largest consumer packaged goods companies. The Quaker brand provides the whole grain goodness of oats in a power-packed line of popular products from oatmeal to cereals and snack bars, including Quaker Instant Oatmeal, Quick Quaker Oats, Quaker Oatmeal Squares Cereal and Quaker Chewy Granola Bars. For more information, visit www.quakeroats.ca or the Quaker Canada Facebook page at http://www.facebook.com/quakercanada.
About PepsiCo Canada
PepsiCo Canada is organized into two business units. PepsiCo Foods Canada includes the Frito Lay Canada and Quaker businesses. PepsiCo Beverages Canada includes the Pepsi, Gatorade and Tropicana businesses. For more information, please visit www.pepsico.ca.
PepsiCo offers the world's largest portfolio of food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About The Grocery Foundation
The Grocery Foundation is an Ontario-based not-for-profit, representing leaders from Canada's grocery industry. It was established in 1979 to enrich the lives and wellbeing of children; providing them a hand up so that they can learn and succeed. To date, The Grocery Foundation has raised in excess of $75 million which has gone toward over 250 organizations across the province meeting a number of health and wellness needs including providing nutritious breakfasts and snacks for school-aged students across the province. Many Grocery Foundation companies and their employees also work as volunteers alongside countless community groups nourishing dreams, abilities, and brighter futures. To learn more about The Grocery Foundation, visit: www.groceryfoundation.com.
About Breakfast for Learning
Working to ensure every child in Canada attends school well-nourished and ready to learn, Breakfast for Learning helps to educate and empower communities to start and sustain school-affiliated child nutrition programs through the provision of: grants, equipment, child nutrition resources, and access to a team of registered dieticians. In the 2011-2012 school year, Breakfast for Learning will provide funding to over 4,683 programs, helping to serve healthy meals and snacks to over 459,458 children and youth. For more information, visit www.breakfastforlearning.ca.