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- Launched Baked! Lay's in 1996 with 80% less fat than the leading potato chip.
- Eliminated trans-fat from our entire chip portfolio by moving to healthier oils. Began the transition in 2004 with our potato chip brands, Lay's and Ruffles, and completed the transition for our tortilla chips, Doritos and Tostitos in early 2006.
- Introduced Lightly Salted and Low Sodium versions of our most popular Lay's, Ruffles, and Tostitos products.
- Broadened our portfolio with the recent acquisition of Spitz (Canada's leading maker of sunflower and pumpkin seeds) and the launch of the TrueNorth nuts portfolio.
- Reduced sodium levels across our entire portfolio of Lay's flavoured potato chips in 2009: each Lay's flavour has at least 25% less sodium per 50g serving while still offering the same great Lay's taste and quality Canadians love.
- Made it easier for Canadians to incorporate whole grains into their diet with SunChips multigrain chips. Most recently we increased the whole grain content of our Tostitos portfolio to 14 grams per 50 gram serving (excluding Multigrain, Organic and Gold), making it eligible to carry the Whole Grain Stamp.
Learn more about Frito Lay Canada's brands here.
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